Boston Red Sox hero David Ortiz and Pittsburgh Pirates star Andrew McCutchen are partnering with MTV for a 30-episode show.
Major League Baseball and MTV announced a multi-year partnership Monday to create a weekly half-hour show shot at the MLB Fan Cave. All-Stars David Ortiz and Andrew McCutchen will serve as executive producers for the program. The show is expected to debut in April, 2014.
According to the Associated Press, MTV became interested in working with Ortiz after his performance in a Fan Cave web video that showed him walking the streets of New York City in his Red Sox jersey soliciting hugs.
Ortiz has done more things for the fan cave than pretty much any player, (MLB vice president Tim) Brosnan said. One of the biggest roles for him and McCutchen will be to encourage other players to get involved. Ortiz suggested that shouldn’t be difficult. “Players want to be musicians and musicians want to be players,” he said. “So it’s going to be pretty easy to get my friends in baseball to have fun on MTV.”… The show might discuss some things that are happening on the field, but that’s not really the main purpose. Like the fan cave, the big idea is to promote the game and its players with a young generation, Brosnan said. In the face of near-constant and often conflicting reports about baseball’s appeal to younger audiences, it seems smart for the league to work to make national superstars out of the new generation of great players.
Incredible young talents like Mike Trout, Bryce Harper, Jose Fernandez and Yasiel Puig — among plenty others — have taken the game by storm in recent seasons. But as of late August, many casual fans still called Alex Rodriguez “the face of baseball.”
One show on MTV2 likely isn’t going to make any baseball player the new pop sensation, but it seems like a step in the right direction for the league. MLB needs to work to shift the national focus away from public steroids messes like A-Rod’s and toward its awesome and marketable young stars.
McCutchen’s a great guy to start with, as he seems to have the personality to match his on-field talent. And maybe David Ortiz will finally get some hugs:
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